Top 15 Amazon Keyword Research Tools Every Seller Needs

Are you struggling to find the right keywords to boost your product visibility on Amazon? An Amazon keyword research tool can help you uncover high-traffic search terms, analyze competitors, and optimize your listings for maximum reach. In this article, Megaficus has compiled a list of the top Amazon keyword research tools every seller needs to know.

Quick Summary:

Tool Name	Key Highlights	Best For
Helium 10	All-in-one suite for product research, keyword optimization, and listing management.	Sellers seeking a complete Amazon growth solution.
Jungle Scout	Comprehensive platform for product research, keyword analysis, and sales tracking.	Sellers focused on product launches and market validation.
Viral Launch	AI-powered keyword tracking, product discovery, and competitor intelligence.	Sellers seeking real-time keyword insights and guided optimization.
SellerApp	Combines AI-driven PPC automation, keyword tracking, and analytics.	Brands and agencies managing ads and SEO at scale.
MerchantWords	Provides real Amazon shopper search data across multiple marketplaces.	Sellers targeting real, high-traffic search queries.
Keyword Tool Dominator	Extracts keyword ideas from autocomplete databases like Amazon, Google, and eBay.	Sellers looking for affordable long-tail keyword discovery.
Keyword Tool	Free keyword generator offering 750+ long-tail keyword ideas per search.	Beginners needing keyword ideas across Amazon and other platforms.
Sonar (by Sellics)	100% free Amazon keyword database and research platform.	Sellers wanting a simple, free Amazon SEO tool.
DataHawk	AI-powered keyword rank tracking and marketplace analytics.	Brands and agencies needing deep performance insights.
AMZScout	Product and keyword database with AI insights and mentorship support.	Beginners and private-label sellers seeking guidance.
SmartScout	Advanced Amazon data mapping and keyword detective tool.	Wholesale and arbitrage sellers using competitive analysis.
AMALYZE	Real-time keyword tracking and cross-marketplace performance analytics.	Sellers optimizing listings across European Amazon markets.
SellerSprite	Keyword mining, reverse ASIN lookup, and niche market analysis.	Sellers needing comprehensive keyword and product data.
ZonGuru	Combines keyword research, rank tracking, and listing optimization.	Private-label sellers scaling efficiently with automation.
Sellozo	AI-driven PPC automation and keyword harvesting for Amazon ads.	Sellers focused on ad optimization and ROI improvement.

Benefits Of Choosing The Right Amazon Keyword Research Tool

Choosing the right Amazon keyword research tool can make a significant difference in how well your products perform on the marketplace. Here are some key benefits sellers can gain from using the right tool:

• Boosts sales and conversions: By identifying the exact keywords shoppers use, you can optimize your listings for higher visibility and conversion rates.
• Increases product visibility: The right keywords ensure your products appear in front of potential buyers in Amazon search results.
• Provides a competitive edge: Tools help you uncover competitor keywords and integrate them into your own listings to outperform similar products.
• Attracts qualified traffic: Target specific, relevant keywords to draw customers actively searching for your type of product.
• Saves time and effort: Automate keyword research and quickly identify the most valuable keywords for your listings.
• Supports niche markets: Identify low-competition and profitable niche keywords to stand out from competitors.

Top 15 Amazon Keyword Research Tools

Finding the right keywords is essential to boost visibility and sales on Amazon. Here are the top 20 Amazon keyword research tools to help you discover profitable keywords and optimize your listings effectively.

Helium 10

Helium 10 is an all-in-one platform designed for Amazon sellers who want to research products, optimize listings, and manage their business more effectively. It provides a wide range of features that support every stage of selling, from finding product opportunities to tracking performance.

Main Features:

• Product Research: Black Box and X-ray help sellers discover profitable products by filtering options such as estimated sales and Best Sellers Rank.
• Keyword Tools: Cerebro and Magnet allow sellers to identify high-volume and relevant keywords to improve visibility.
• Listing Optimization: Listing Builder and Listing Analyzer use AI-driven insights to create effective titles, bullet points, and descriptions.
• Operations & Analytics: Tools for profit tracking, inventory management, and automatic alerts help streamline daily tasks.

Pros:

• Wide range of tools covering research, keywords, listings, ads, and operations.
• Accurate data estimates for better decision-making.
• Learning resources like tutorials, webinars, and responsive customer support.

Cons: The large number of tools can feel overwhelming for beginners.

Rating: 4.1/5 stars from 661 reviews on Chrome Web Store (October 2025).

Pricing:

• Free plan with restricted access.
• Start from $29/month.

Jungle Scout

Jungle Scout is a comprehensive Amazon seller platform designed to help sellers discover profitable products, conduct keyword research, and optimize their listings for maximum visibility. 

The platform provides data-driven insights across product research, brand management, and campaign optimization, making it a popular choice for both beginners and established sellers.

Main Features:

• Product Research: Product Database and Opportunity Finder identify high-potential products by analyzing market trends, sales estimates, and competition levels.
• Keyword Tools: Discovers high-converting keywords and provides direct insights on which keywords competitors are ranking for. Shows performance data like ad tracking, search volume trends, and PPC costs.
• Listing Optimization: Creates optimized product listings using keyword data and competitor insights to improve search rankings.
• Sales Analytics & Tracking: Monitors sales performance, tracks inventory, and analyzes market trends for informed business decisions.
• Supplier Database: Provides access to verified suppliers for efficient product sourcing.

Pros:

• User-friendly interface suitable for beginners and experienced sellers.
• Accurate data estimates and competitor insights to increase product sales and revenue.
• Comprehensive product and keyword research capabilities in one platform.
• Educational resources and customer support are available.

Cons:

• Limited features on the entry-level plan compared to competitors.
• Some advanced features require higher-tier plans.

Rating: 3.8/5 stars from 371 reviews on Chrome Web Store (October 2025).

Pricing: Starts from $29/month.

Viral Launch

Viral Launch is a comprehensive Amazon seller platform that provides tools for product research, keyword optimization, and listing management. With Amazon’s algorithm evolving dynamically, the platform delivers real-time keyword tracking, deep product research, and guided listing strategies for sellers seeking scalable growth.

Main Features:

• Product Research: Provides essential discovery and validation tools with reliable market intelligence for making product investment decisions.
• Keyword Research: Tracks keywords in real-time, identifies high-performing search terms, and monitors competitor keyword strategies.
• Competitor Intelligence: Provides expanded access to competitor analysis to understand market positioning and competitive advantages.
• Listing Optimization: Includes Listing Builder, Listing Analyzer, and Keyword Manager for creating and improving product listings.
• Market Intelligence: Analyzes market trends, sales estimates, and demand patterns for informed decision-making.

Pros:

• Uncluttered, AI-assisted suite ideal for sellers who want smart features without bloat.
• Annual billing provides significant savings, up to 40% off with discount codes.

Cons:

• Limited deep PPC analytics and broad multi-marketplace support compared to some competitors.
• Usage limits apply to features across all pricing tiers.

Rating: 2.9/5 stars from 110 reviews on Chrome Web Store (October 2025).

Pricing: Start from $45/month.

SellerApp

SellerApp empowers brands, agencies, and aggregators with data-driven tools and expert support to optimize advertising, boost sales, and scale operations across the entire e-commerce journey. The platform combines AI-driven automation with marketplace intelligence to help sellers grow profitably on Amazon and other e-commerce channels.

Main Features:

• Product Research: Provides advanced product intelligence to discover high-potential, low-competition products and niches.
• Keyword Research & Tracking: Identifies high-performing search terms, tracks keyword rankings in real-time, and monitors competitor keyword strategies.
• PPC Automation: Uses AI and advanced rule-based ad automation to improve efficiency and maximize returns by dynamically adjusting bids, budgets, and targeting strategies.
• Listing Optimization: Tools for creating and improving product listings with SEO insights and competitor analysis.
• Analytics & Reporting: Tracks profit-loss calculations at every level with real-time sales, costs, and profit tracking for all products.

Pros:

• Proprietary AI-driven ad automation with real-time performance optimization.
• Deep category intelligence and competitor benchmarking capabilities.
• Managed services are available with dedicated account managers for hands-on support.

Cons:

• Limited product tracking on lower-tier plans.
• May have a steeper learning curve for beginners compared to simpler tools.

Rating: 4.6/5 stars from 257 reviews on Chrome Web Store (October 2025).

Pricing: Start from $99/month.

MerchantWords

MerchantWords is a platform that offers a suite of tools and services to help businesses grow on Amazon, including keyword data tools, identifying and tracking keywords, and discovering emerging trends and top-ranking products. 

The platform provides data-driven insights for Amazon businesses, featuring comprehensive tools to uncover product opportunities and track keywords.

Main Features:

• Keyword Database: Provides extensive Amazon keyword data showing actual shopper search terms across multiple marketplaces.
• Keyword Tracking: Amazon keyword tools pinpoint top shopper searches and competitors’ ranking terms.
• Competition Analysis: Compare yourself to the competition with tools that provide insights into competitive landscape.
• Multi-Marketplace Support: Coverage across Amazon’s regional marketplaces including North America (US, CA, MX), UK/Europe (UK, DE, ES, FR, IT), and Asia/Australia (AU, JP, IN).
• Search Volume Data: Shows how frequently keywords are searched by Amazon shoppers with seasonality insights.

Pros:

• Access to real Amazon shopper search data across multiple marketplaces.
• Tools designed specifically for Amazon sellers and agencies.

Cons:

• Prices can be high for sellers with just a few products to monitor.
• May lack some advanced features compared to larger comprehensive platforms.

Rating: Updating.

Pricing: Start from $35/month.

Keyword Tool Dominator

Keyword Tool Dominator is a free keyword research tool that unlocks the searching power of massive Autocomplete databases from Google, YouTube, Amazon, Walmart, Bing, eBay, Etsy, Google Shopping, and Home Depot to uncover real keywords used by real users as real search terms.

Main Features:

• Multi-Platform Keyword Research: Free keyword tools available for Amazon, Bing, eBay, Etsy, Google, Google Shopping, Home Depot, Walmart, and YouTube.
• Long-Tail Keyword Focus: Specializes in discovering long-tail keywords containing 4 or more words that drill down to the exact needs of target audiences.
• Keyword Insights: Provides Hot Keywords, Search Engine Difficulty Rank, Autocomplete Position Rank, and Keyword Popularity Score.
• Keyword Research Tools: Includes Hot Keywords, Multiple Keywords, Question Keywords, Product Keywords, Long Tail Keywords, and Deep Keyword Search.
• Keyword Utilities: Features Keyword Density Checker, Word Frequency Counter, Word Counter, and Sentence & Paragraph Counter.

Pros:

• Completely free version available with basic features.
• Supports multiple e-commerce and search platforms in one tool.

Cons:

• Limited daily searches on free and lower-tier plans.
• Less comprehensive analytics compared to enterprise-level tools.
• Focuses primarily on autocomplete data without advanced competitor analysis.

Rating: 3.3/5 stars from 75 reviews on Chrome Web Store (October 2025).

Pricing: Starts from $11/month.

Keyword Tool

Keyword Tool is a free online keyword research instrument and is presented as the best alternative to Google Keyword Planner. It is designed for online marketers, business owners, and content creators to discover exactly what people are searching for online, including keywords, products, and hashtags, across various search engines.

Main Features:

• Keyword Generation: Automatically generates hundreds of long-tail keywords using Google Autocomplete; free version provides 750+ suggestions per search term.
• Multi-Platform Support: Collects keyword ideas from Google, YouTube, Amazon, Bing, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, and TikTok.
• International SEO: Supports 192 Google domains and 83 languages to target keywords by country and language.

Pros:

• Completely free to use without creating an account.
• Helps discover profitable long-tail keywords often hidden in other tools.
• Reliable and accurate for keyword research.
• Supports all countries and languages available on the platforms.

Cons:

• Free version shows only keyword suggestions.
• Full data (search volume, CPC, competition) requires Keyword Tool Pro.

Rating: Updating.

Pricing: Get in touch with Keyword Tool for plan pricing

Sonar (by Sellics)

Sonar is a 100% free Amazon keyword research tool designed for sellers, vendors, and agencies to increase product listing visibility and improve Amazon SEO. It functions as a continuously updated database of Amazon’s product/keyword combinations.

Main Features:

• Keyword Generation: Automatically generates thousands of new long-tail keywords related to any topic by generating Google’s search suggestions.
• Data Source: Keywords are derived from Google Autocomplete, which generates predictions based on objective factors, including how often past users have searched for a term.
• International SEO: Supports 192 Google domains and utilizes 83 Google language interfaces to produce keyword suggestions relevant to the country and/or language targeted.

Pros:

• The free version provides keyword suggestions and some data.
• Helps users discover thousands of relevant long-tail keywords often hidden in Google Keyword Planner.
• The tool supports all the countries and languages supported by the respective search engines.

Cons: To see all available data, such as search volume, CPC, and competition data, a subscription to Keyword Tool Pro is required.

Rating: Updating.

Pricing: Start from $695/month.

DataHawk

DataHawk is a comprehensive Amazon keyword research tool designed for sellers, vendors, and agencies to enhance product visibility, optimize Amazon SEO, and drive sales growth. It combines marketplace data with AI-powered analytics to provide actionable insights for listing optimization, advertising, and performance tracking.

Main Features:

• Keyword Rank Tracking: Monitor daily changes in organic keyword rankings on Amazon and Walmart to assess SEO performance and identify opportunities for improvement.
• Listing Optimization: Analyze how listing changes impact search performance and generate listing quality scores to identify areas for enhancement.
• AI-Powered Insights: Receive recommendations on optimizing content and keyword placement to align with customer search behavior and improve rankings.
  
• Customizable Dashboards: Create personalized dashboards to track key performance indicators and export data for in-depth analysis.

Pros:

• Provides real-time keyword rank tracking and listing optimization insights.
• Offers AI-generated recommendations to enhance SEO and visibility.
• Supports multiple marketplaces, including Amazon, Walmart, and Shopify.

Cons: Limited free features; full access requires a subscription.

Rating: Updating.

Pricing: Start from $549/month.

AMZScout

AMZScout is an Amazon product and keyword research tool designed for sellers, resellers, and private label entrepreneurs to identify profitable products, optimize listings, and track market trends. It leverages real-time Amazon data and AI-powered insights to help users uncover high-demand products, monitor competitors, and boost sales.

Main Features:

• Product Database: Access a database of over 550 million Amazon products to discover trending and profitable items.
• PRO AI Extension: Analyze product competition, demand, and sourcing options directly on Amazon pages.
• Keyword Search & Tracker: Find high-performing keywords, track organic rankings, and optimize listings for maximum visibility.
• AI Listing Builder & Review Analyzer: Generate optimized listings with top keywords and extract actionable insights from customer reviews.
• Trends & Reports: Receive monthly trend reports, top-performing products, and insights for informed selling decisions.
• Learning & Mentorship: Step-by-step video courses, masterclasses, and one-on-one mentor calls from experienced Amazon sellers.

Pros:

• Provides real-time, actionable data on products and keywords.
• AI tools enhance listing optimization and market research.
• Supports multiple Amazon marketplaces and business models.

Cons:

• Full functionality requires a paid subscription.
• Advanced features may require some experience to use effectively.

Rating: 4.6/5 stars from 970 reviews on Chrome Web Store (October 2025).

Pricing: Starts from $59.99/month.

SmartScout

SmartScout is an all-in-one Amazon marketplace data and keyword research tool designed for wholesale, arbitrage, and private label sellers. It provides deep insights into products, brands, competitors, and keywords to help sellers identify profitable opportunities, optimize listings, and scale their Amazon business efficiently.

Main Features:

• Keyword Detective: Track keyword rankings, product relevancy, search intent, and competitor performance to optimize listings and advertising.
• AI Listing Architect: Quickly create optimized Amazon listings using the right keywords and messaging.
• Brands & Product Database: Access a comprehensive database of Amazon brands and products with detailed filters for profitable sourcing and marketing decisions.
• Ad Spy & Traffic Graph: Analyze competitors’ advertising strategies and visualize “frequently bought together” product connections.
• Scope & Seller Tools: Explore historical revenue, seller locations, and detailed Amazon subcategory insights to make data-driven decisions.

Pros:

• Provides in-depth keyword and competitor insights for Amazon sellers.
• AI-powered listing optimization saves time and improves visibility.
• Extensive brand and product databases for sourcing and market research.

Cons:

• Most advanced features require a paid subscription.
• Beginners may need time to fully utilize all tools effectively.

Rating: 4.5/5 stars from 11 reviews on Chrome Web Store (October 2025).

Pricing: Starts from $29/month.

AMALYZE

AMALYZE is a powerful Amazon keyword research and optimization tool designed for sellers, vendors, and agencies to enhance product visibility, optimize Amazon SEO, and drive sales growth. It combines marketplace data with advanced analytics to provide actionable insights for listing optimization, advertising, and performance tracking.

Main Features:

• Keyword Database: Access millions of Amazon keywords across major European marketplaces.
• Dynamic Updates: Automatically track new and trending search terms.
• Cross-Marketplace Analysis: Compare keyword performance across Amazon marketplaces.
• Competitor Insights: Discover missing keywords and uncover hidden opportunities.
• Listing Compliance: Ensure product listings follow Amazon’s Style Guides for better SEO.

Pros:

• Provides access to a vast keyword database for comprehensive research.
• Automatically updates keyword sets to include new and trending search terms.
• Supports cross-marketplace keyword analysis for global brand development.
• Delivers competitor keyword insights to identify optimization opportunities.

Cons:

• Primarily designed for European Amazon marketplaces; may have limited data for other regions.
• Advanced features may require a learning curve for new users.

Rating: 4.2/5 stars from 41 reviews on Chrome Web Store (October 2025).

Pricing: Contact AMALYZE to know pricing for each plan.

SellerSprite

SellerSprite is an Amazon keyword research and product intelligence tool designed to help sellers discover high-demand keywords and optimize product listings. It also provides competitor insights and real-time data to support smarter selling decisions.

Main Features:

• Keyword Mining: Expand seed keywords into comprehensive lists by analyzing search volume, competition, and relevance.
• Reverse ASIN Lookup: Identify high-traffic keywords used by competitors to enhance your listing visibility.
• Keyword Filtering: Apply filters to prioritize keywords based on demand, difficulty, and relevance.
• Rank Tracking: Monitor keyword rankings over time to assess the effectiveness of optimization efforts.
• Market Insights: Analyze subcategories with 16+ data points, including demand, competition, and supply/demand ratio, to identify high-potential niches.

Pros:

• Comprehensive keyword research and product analysis tools.
• User-friendly interface with browser extension support.
• Supports multiple Amazon marketplaces for global selling.

Cons:

• Advanced features may require a learning curve for new users.
• Some users report a need for more detailed customer support.

Rating: 4.3/5 stars from 385 reviews on Chrome Web Store (October 2025).

Pricing: Start from $39/month.

ZonGuru

ZonGuru is an Amazon keyword research and optimization tool designed for sellers to discover high-converting keywords, monitor keyword rankings, and optimize product listings. It offers a suite of tools to enhance product visibility and sales performance on Amazon.

Main Features:

• Keywords on Fire: Provides detailed keyword data, including search volume, competition, and PPC bid estimates, to help sellers identify profitable keywords.
• Keyword Tracker: Allows users to monitor keyword rankings over time, track up to 50 keywords per ASIN, and assess keyword performance.
• Listing Optimizer: Assists in optimizing product listings by suggesting keyword placements in titles, bullet points, and descriptions.
• Competitor Analysis: Enables sellers to analyze competitor listings and identify keyword opportunities.

Pros:

• Provides comprehensive keyword research and optimization tools.
• Allows monitoring of keyword rankings over time.
• Offers competitor analysis features to identify keyword opportunities.

Cons:

• Some features may require a learning curve for new users.
• Advanced features may be limited in lower-tier plans.

Rating: 4.7/5 stars from 28 reviews on Chrome Web Store (October 2025).

Pricing: Start from $29/month.

Sellozo

Sellozo is an AI-powered Amazon advertising automation platform designed to help sellers optimize their PPC campaigns, discover high-converting keywords, and maximize return on ad spend. It offers advanced features like bid automation, keyword harvesting, and dayparting to streamline campaign management and improve profitability.

Main Features:

• AI Bid Optimization: Automatically adjusts bids to achieve target ACoS, eliminating manual bid management.
• Keyword Harvesting: Identifies high-performing keywords and moves them into best-performing campaigns.
• Dayparting: Schedules ads for the most profitable times of day and week based on historical data.
• Budget Balancing: Smart allocation ensures ad spend is directed towards high-ROI keywords.
• Repricer: Automates pricing adjustments to stay competitive and secure the Buy Box.

Pros:

• Offers AI-driven automation for efficient PPC campaign management.
• Provides a flat-fee pricing model without commissions on ad spend.
• Supports multiple Amazon advertising types, including Sponsored Products, Brands, and Display ads.

Cons: Advanced features may require a learning curve for new users.
Rating: Updating.

Pricing: Start from $250/month.

FAQ About Amazon Keyword Research Tool