Top 20 Amazon PPC Automation Tools to Boost Sales in 2025

In 2025, optimizing your Amazon PPC campaigns is easier than ever with the right automation tools. These tools save time, improve performance, and boost sales. In this article, Megaficus introduces the top 20 tools to help streamline your ad management and deliver better results. Let’s explore the best options for your business.

Top 20 Amazon PPC Automation Tools to Boost Sales in 2025

To help you run ads more effectively on Amazon, Megaficus has put together a list of 20 top PPC automation tools for 2025 that can save time, optimize your bids, and ultimately boost your sales:

Tool Name	Key Features
Bidx	AI-powered bid automation, campaign optimization, detailed analytics
PPC Entourage	Automatic campaign management, bid optimization, keyword harvesting
Sellerboard	ACOS tracking, automated bid adjustments, profit tracking
Teikametrics	AI-powered bidding, profit optimization, keyword harvesting
Scale Insights	Automated optimization, ad performance analytics, flexible pricing
Perpetua	AI-based bidding, budget automation, keyword and ad optimization
Intentwise	AI-driven bid management, automated reporting, competitive insights
Kinetic by Viral Launch	Automated bid adjustments, performance analytics, keyword management
Helium 10 Adtomic	AI-powered keyword research, bid automation, analytics
Quartile	Automated bidding, analytics, AI-powered budget allocation
Sellozo	Automated PPC optimization, bid management, campaign performance tracking
Zon.Tools	Automated bidding, real-time campaign management, custom reports
Ad Badger	Campaign management, automated bid adjustments, keyword harvesting
Trellis	Bid optimization, performance tracking, campaign management
Ignite by SellerLabs	Automated campaign management, keyword research, performance analytics
SellerApp	PPC automation, keyword research, bid management
AdRazor	Unlimited campaign management, ACOS tracking, visual performance history
PPC Ninja	Recommendations-based optimization, bid optimization, keyword management
Pacvue	AI-driven bidding, competitor insights, automated budget management
Profit Whales	Expert PPC management, data-driven strategies, campaign automation, and personalized solutions

1. Bidx

BidX is a powerful Amazon PPC automation tool that helps sellers, agencies, and vendors optimize their ad campaigns. Using machine learning, it automates bid adjustments based on keyword performance, budget, and competition.

The platform also provides detailed performance insights, including conversions, clicks, and impressions, for data-driven decision-making. BidX supports rule-based PPC optimization and offers a keyword research tool to identify profitable keywords.

BidX is ideal for agencies, brands, and experienced users who are looking for a specialized platform to manage their Amazon ads.

Pros:

• Full automation for Amazon PPC campaigns
• In-depth performance analytics
• Includes strategy calls to improve conversions

Cons:

• No additional support for self-managed users

Price: From $59/month

2. PPC Entourage

PPC Entourage is an all-in-one Amazon PPC tool designed to help sellers optimize their campaigns. It simplifies campaign management, bid adjustments, and keyword research, reducing the complexity often associated with Amazon ads. 

The platform provides clear insights into underperforming products, targets, and ASINs, making it easier to identify areas needing improvement.

With features like Smart Pilot for streamlined control, dayparting for time-based optimization, and bulk campaign management, PPC Entourage offers a robust solution for advertisers looking to boost their Amazon sales.

PPC Entourage is a great option for those who want to avoid paying a fixed monthly fee for Amazon PPC management.

Pros:

• Streamlines campaign management with Smart Pilot
• Utilizes day-parting to optimize ad performance
• Supports bulk campaign management for efficiency
• Allows campaign creation directly within the platform

Cons:

• Can be costly for sellers with large monthly ad spend

Price: From $19/month

3. Sellerboard

Sellerboard offers a comprehensive suite of Amazon PPC management tools designed to optimize both sales and profits. Its Hero feature leverages a unique algorithm to calculate profit and breakeven ACoS at the campaign, ad group, and keyword levels, providing precise keyword bidding suggestions based on set targets.

The platform also includes key features such as a PPC profit and loss dashboard, bid automation with various optimization speeds, and advanced keyword harvesting. Additionally, Sellerboard simplifies negative keyword management and allows easy movement of keywords between campaigns.

Pros:

• Effective keyword harvesting for optimization
• Cost-effective pricing for Amazon sellers
• PPC management included in all pricing plans
• AI-driven bid and keyword management

Cons:

• Lacks some advanced PPC optimization tools for more complex needs

Price: From $19/month

4. Teikametrics

Teikametrics is an advanced AI-powered Amazon PPC management tool designed to enhance campaign optimization, bid management, and keyword research. Utilizing a unique flywheel AI method, Teikametrics analyzes data and automates bidding to optimize ad performance on Amazon and Walmart.

This tool provides actionable data insights, automatic adjustments, and performance tracking to maximize advertising ROI. Teikametrics’ machine learning algorithms provide intelligent keyword recommendations and perform real-time bidding, contributing to scalable success across e-commerce platforms.

Teikametrics is a great choice for sellers looking to automate their PPC campaigns on both Amazon and Walmart. Its advanced advertising automation makes it a top pick for those who want to maximize ROI with minimal hands-on effort.

Pros:

• AI-powered keyword recommendations and real-time bidding
• Enhanced automation featuring bid adjustments on an hourly basis
• Supports both Amazon and Walmart ad campaigns
  

Cons:

• More expensive than basic tools
• More challenging for beginners to master

Price: From $99/month

5. Scale Insights

Scale Insights is an AI-powered Amazon PPC automation tool that helps sellers scale their advertising efforts with ease. Created by experienced 8-figure Amazon FBA sellers, the tool allows for quick campaign setup and dynamic daily bid optimization, ensuring maximum efficiency.

By leveraging data-driven insights, Scale Insights empowers sellers to reduce ACoS and fine-tune their advertising strategies, enabling growth in the competitive Amazon marketplace.

It’s an excellent choice for sellers looking to scale their ad campaigns without getting bogged down by manual adjustments.

Pros:

• Automation adjusts bids and keywords to optimize campaigns
• Bulk campaign management with in-depth control options
• Hourly ad optimization through day-parting
• Access to detailed campaign performance analytics

Cons:

• Higher costs may arise for complex or high-volume campaigns

Price: From $78/month

6. Perpetua

Perpetua is an advanced Amazon PPC automation tool that optimizes campaigns, bid management, and performance analytics. Originally part of Sellics, it now focuses on AI-driven recommendations and conversion-based bidding algorithms to streamline ad efforts and boost performance.

Perpetua is a user-friendly tool with powerful features like conversion-based bid strategies, automated keyword research, and dayparting. It’s perfect for sellers looking to optimize campaigns and hit ACOS targets with ease.

Pros:

• AI-powered recommendations and conversion-based bidding
• Automated setup and optimization of campaigns
• Tracking performance in real time for informed decision-making
• Maximized ROI through optimized ad spend

Cons:

• Steep learning curve for beginners

Price: From $250/month

7. Intentwise

Intentwise combines AI-driven automation with customizable optimization for Amazon PPC campaigns. The platform provides complete automation or allows sellers to define their own rules, giving full control over campaign optimization.

With its higher price, Intentwise is best suited for more advanced sellers looking for powerful PPC automation and in-depth insights.

Pros:

• Customizable bid management and campaign rules
• Detailed competitor insights
• Analysis of performance with tailored optimization suggestions
• Availability of training upon request

Cons:

• Steep learning curve for advanced features
• Can be complex for beginners

Price: From $500/month

8. Kinetic By Viral Launch

Kinetic PPC offers a comprehensive suite for managing Amazon PPC campaigns with customizable rules and advanced optimization features. Unlike many tools that rely solely on AI, Kinetic PPC provides sellers with greater control over their campaigns. 

This tool allows users to define and implement their own strategies for keyword discovery and campaign performance. Its rule-based system enables hands-on management, making it ideal for sellers who prefer more control over their ad campaigns.

With high-volume data output and customizable automation rules, Kinetic PPC is also ideal for medium to advanced-level users.

Pros:

• Advanced cross-platform support for running robust campaigns
• Flexible rule-based management with customization options
• Pre-made PPC rule templates to simplify campaign optimization

Cons:

• Advanced optimization features are only available on the highest pricing tier
• More expensive compared to tools like Jungle Scout and SellerBoard

Price: From $69/month

9. Helium 10 Adtomic

Helium 10 offers a complete suite of tools for Amazon sellers, including product research, listing optimization, and PPC management. With Adtomic, it enhances Amazon PPC automation by using AI to optimize bid and keyword management. The platform’s AI insights enable users to fine-tune campaigns for maximum ROI and better ad performance.

Helium 10’s features include comprehensive reporting, actionable recommendations, and easy-to-use campaign templates. Its customizable rules and clean interface make it easier for sellers to manage PPC campaigns while benefiting from Adtomic’s advanced controls over ad investments.

Helium 10 Ads excels with its perfect mix of automation and control. Designed for both growing and advanced sellers, it sets the standard for managing Amazon PPC campaigns.

Pros:

• AI-powered PPC automation for efficient campaign management
• Customizable rules for advanced control over ad strategies
• Provides detailed insights into ROI and ad performance
• User-friendly interface with templates and comprehensive reporting

Cons:

• Advanced PPC automation features are only available with the Diamond plan
• May require a learning curve for beginners in PPC management

Price: From $279/month

10. Quartile

Quartile leverages six machine learning technologies to optimize Amazon PPC campaigns. By automating bid adjustments, keyword targeting, and product-level optimization, it maximizes efficiency and reduces manual effort.

Additionally, the AI-driven platform updates campaigns hourly, ensuring real-time performance improvements with minimal oversight.

With support for multiple platforms like Amazon and Walmart, Quartile makes ad management seamless. The customizable Quartile Versa feature lets sellers set specific budgets and create tailored strategies for their campaigns.

Quartile offers smart automation while keeping control in the hands of sellers. It’s a great option for those looking to scale ads easily across multiple platforms.

Pros:

• Cross-channel ad automation for Amazon and Walmart
• AI-driven optimizations tailored to each product
• Hourly updates for continuous adjustments

Cons:

• Potentially expensive for smaller sellers, depending on ad spend

Price: From $899/month

11. Sellozo

Sellozo is a comprehensive Amazon PPC automation tool designed to optimize campaigns and improve performance. It provides features like campaign optimization, bid management, and keyword research, along with automated ad launching and negative keyword automation.

The platform uses advanced technology to ensure that your ads are consistently optimized for maximum effectiveness.

Sellozo is a solid choice for experienced sellers who want to optimize their PPC campaigns, though beginners might find some features a bit complex.

Pros:

• Sophisticated keyword research and automation features
• Instant performance analysis and insights
• Effective negative keyword automation

Cons:

• Certain features may be challenging for beginners
• Restricted support available for lower-tier plans

Price: Contact for pricing

12. Zon.Tools

Zon.Tools is an advanced Amazon PPC automation platform designed for enterprise-level users, offering tools for bid management, performance tracking, and campaign optimization. By leveraging proprietary A.I. technology, Zon.Tools continuously optimizes campaigns, saving time and maximizing efficiency. 

The platform includes a bidding engine, explorer engine, optimization engine, and phrase-match engine to help sellers make informed, data-driven decisions and boost their sales revenue.

Zon.Tools is a great choice for beginners, with automated bid optimization and continuous campaign monitoring to boost sales and visibility without the hassle.

Pros:

• A.I.-powered optimization for continuous campaign improvement
• Comprehensive tools for bid management and performance analysis
• Advanced data-driven decision-making features

Cons:

• May be more complex for smaller sellers or beginners
• Pricing may be higher for smaller businesses or individual sellers

Price: From $9/month

13. Ad Badger

Ad Badger is an Amazon PPC automation tool designed to streamline campaign management and reduce advertising costs. Using a proprietary algorithm, it offers automated features such as bid management, micro-bid optimizations, and automatic negative keyword adjustments based on profitability.

Ad Badger’s intuitive interface makes it easy for sellers to manage and optimize PPC campaigns quickly and effectively. With its user-friendly interface and excellent customer service, AdBadger is a solid choice for beginner and intermediate sellers on Amazon.

Pros:

• Automated bid optimization with daily micro-bid adjustments
• User-friendly interface for seamless campaign management
• Keyword tool to identify high-converting search terms

Cons:

• Fewer high-level features compared to competing platforms
• Pricing may not be ideal for smaller sellers

Price: Contact for pricing

14. Trellis

Trellis is an AI-powered Amazon PPC automation platform designed to streamline campaign management and enhance advertising efficiency. It offers comprehensive tools for creating, managing, and optimizing various Amazon ad types, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. 

The platform leverages Shopper Insights and Path-to-Purchase analytics to provide a deeper understanding of customer behavior, gateway products, and new-to-brand growth. This data-driven approach allows advertisers to optimize bids and targets, ensuring efficient and converting advertising campaigns at every stage of the sales funnel. 

Pros:

• Advanced AI-driven optimization for various Amazon ad types
• Extensive analytics and reporting features
• Customizable scheduling and bulk operations

Cons:

• May have a learning curve for users unfamiliar with advanced PPC tools

Price: Contact for pricing

15. Ignite by SellerLabs

Ignite by SellerLabs is a comprehensive Amazon PPC automation tool that helps sellers manage and optimize their advertising campaigns. It offers a range of automated features designed to streamline campaign creation, bid management, and keyword optimization.

Key features of Ignite include automated bid adjustments, AI-driven keyword suggestions, and advanced reporting. These capabilities enable users to boost ad performance and optimize ROI while saving time through task automation. Designed to be user-friendly, the platform suits sellers of all experience levels.

Pros:

• Ignite has an intuitive design that makes campaign management easy for users with little PPC experience.
• It automates bidding, keyword adjustments, and campaign creation, saving time and effort.
• The platform provides detailed reporting for better data-driven decision-making.

Cons:

• Some advanced features like dayparting or manual bid controls are less detailed than in other tools.

Price: From $9 to $999/month

16. SellerApp

SellerApp is an advanced tool designed to streamline Amazon PPC campaigns through features like campaign management, bid optimization, and performance analytics. Its AI-powered automation handles keyword harvesting, negative keyword optimization, and campaign tracking, helping sellers improve their advertising efficiency.

Seller App is better suited for medium to advanced users, as its dashboard might be overwhelming for beginners.

Pros:

• Automates key PPC tasks such as keyword harvesting and campaign optimization.
• Provides in-depth performance tracking and actionable insights.
• Integrates AI and machine learning for smarter decision-making.
  

Cons:

• May be overwhelming for beginners due to its extensive feature set.

Price: From $39 to $79/month

17. AdRazor

AdRazor offers a flat fee plan that allows you to manage unlimited PPC campaigns, search terms, and ASINs with daily updates from Amazon’s API. The tool also features color-coded ACOS data and a visual performance history for all search terms, making it easier to optimize Amazon PPC campaigns quickly.

AdRazor is a great option for managing unlimited campaigns and search terms with ease, but its limited advanced automation features and flat fee pricing may not suit smaller sellers.

Pros:

• Manage unlimited campaigns and search terms with ease.
• Color-coded ACOS and visual performance history for quick insights.
• Daily data updates for ongoing optimization.

Cons:

• Limited advanced automation features compared to other tools.

Price: Contact for pricing

18. PPC Ninja

PPC Ninja is an Amazon PPC tool that automates optimization through a recommendations-based system. It provides an alternative for sellers who prefer more control over their ads, focusing on bid optimization, reporting, and analytics.

Unlike machine-learning-driven platforms, PPC Ninja lets users tailor their advertising strategies based on target ACOS. This tool is ideal for sellers looking for a more hands-on approach with their Amazon PPC campaigns.

Pros:

• Daily bid optimization recommendations for better control.
• Supports bulk campaign operations, ideal for large campaigns.
• Provides automatic keyword and match type suggestions.

Cons:

• Less automation compared to AI-driven platforms.
• Interface might be difficult for users unfamiliar with spreadsheets.

Price: From $49 to $399/month

19. Pacvue

Pacvue is a comprehensive Amazon PPC automation tool designed for sellers to optimize their advertising campaigns. Leveraging AI-based technology, it helps create customized bidding strategies and budget management rules for keywords, products, and campaigns.

With its user-friendly interface, Pacvue also offers various automation features, including automated budget management, dayparting, and competitor insights, making it easier for sellers to manage and grow their Amazon businesses.

Pacvue is suitable for sellers at all levels, from beginners to advanced.

Pros:

• AI-powered bid automation for precise adjustments.
• Custom dashboards and performance reports for better campaign insights.
• Pre-built templates and a guided setup process for a quick start.
• Automation of negative keywords and search term harvesting to optimize ad targeting.
• Dayparting feature to schedule ads for peak times.
• Automated budget management to ensure effective ad spend control.
• Competitor insights to improve strategy and stay ahead in the market.

Cons:

• Advanced features may require a learning curve for new users.
• Limited support for non-Amazon advertising platforms.

Price: Contact for pricing

20. Profit Whales

Profit Whales is a service-driven platform that combines Amazon advertising expertise with marketing practices to help scale Amazon PPC campaigns. Though primarily a managed service, they also offer a proprietary PPC management tool that supports sellers in optimizing their ad campaigns.

Profit Whales is a great choice for sellers seeking expert help to scale their PPC campaigns, but it’s more service-oriented and may not be ideal for those looking for a fully self-managed tool.

Pros:

• Expertise in scaling PPC campaigns for Amazon sellers
• Focus on data-driven strategies to enhance ad performance
• Automation capabilities to reduce manual work
• Tailored solutions for various advertising goals

Cons:

• Primarily a service, may not be suitable for sellers looking for purely self-managed tools

Price: Contact for pricing

How to choose the right Amazon PPC automation tool for your business?

When selecting an Amazon PPC automation tool, it’s important to focus on the features, pricing model, support, and how well the tool fits into your workflow. Here are some tips from Megaficus that can help you make an informed decision:

Focus on the features that actually matter

Start by picking an Amazon PPC tool with features that match your business goals. Focus on key functionalities like detailed reporting (e.g., ACoS, clicks, conversions), automated campaign creation, bid optimization, and keyword harvesting. 

These tools simplify campaign management and provide clear insights for smarter ad spend. For example, robust reporting tracks conversion rates in real-time, while automated bid adjustments target high-performing keywords to cut wasteful spending.

Choose a tool that fits your workflow

Ensure the tool integrates easily with your existing processes and is simple to use. If your campaign setup is time-consuming, prioritize tools with automation features like automated bid adjustments and campaign creation.

You should evaluate whether the tool aligns with how you organize campaigns, automates tasks like bid adjustments, and integrates with other tools you use or not. The right tool should reduce complexity and help you manage PPC campaigns more efficiently.

Make sure the pricing model works for your ad budget

Pricing models vary greatly between Amazon PPC tools. Some charge based on a percentage of your ad spend, while others have fixed fees or a hybrid approach. So, consider the tool’s pricing structure and make sure it aligns with your budget. 

For lower ad budgets, we recommend tools like PPC Entourage or Sellerboard, which often charge based on ad spend, can be more affordable. For higher ad spend, fixed-fee tools like Teikametrics or Scale Insights offer predictable costs. 

Don’t underestimate the power of quality support

When choosing a PPC tool, don’t underestimate the power of quality support. Since reliable support is essential for effective tool usage, you should ensure the platform offers responsive customer service along with helpful resources like tutorials and community forums. 

Specifically, good support can help you troubleshoot issues, learn new features, and optimize campaigns more efficiently. Ultimately, this quality assistance makes a significant difference in maximizing the tool’s potential for your business.

FAQs about Amazon PPC automation