10 Best Free Amazon Product Research Tools for FBA Sellers

Are you aiming to take your Amazon business to the next level? A powerful Amazon product research tool is the key to unlocking your success. To help you choose the best tool for your needs, Megaficus has compiled a list of the top tools that every seller should explore.

Quick Summary:

Tool name	Key highlights	Best for
Google Trends	Tracks search interest over time, identifies seasonal patterns, and shows related queries.	Sellers looking to validate product demand and trends for free.
Helium 10	Offers product research, keyword tools, listing optimization, and analytics.	Sellers want a full-suite solution for long-term growth.
Jungle Scout	Provides sales data, competitor analysis, keyword research, and supplier insights.	Sellers aiming to discover profitable products and scale.
AMZScout	Estimates sales, revenue, and competition; includes Chrome extension for analysis.	Beginners or budget-conscious sellers wanting Amazon-specific insights.
CamelCamelCamel	Tracks Amazon price history, sales rank trends, and alerts for price drops.	Sellers focus on pricing strategy and market timing.
Keepa	Provides detailed price history, sales rank trends, and buy box tracking.	Sellers who want deep product performance insights and trend tracking.
Glimpse	Enhances Google Trends with search volume, growth metrics, and forecasts.	Sellers tracking early-stage product trends and keyword performance.
SellerApp	Combines product research, keyword analysis, listing optimization, and ad management.	Sellers looking for an all-in-one platform for business analytics and growth.
Smart Scout	Offers real-time product and seller analytics, profitability calculations, and market trends.	Advanced sellers need in-depth insights for private label or wholesale.
Unicorn Smasher	Chrome extension providing sales estimates, revenue data, and competition insights.	Beginners or small sellers wanting free Amazon-specific product data.

Benefits Of Choosing the Right Amazon Product Research Tools

The right Amazon product research tools do more than just save time and make smarter selling decisions. Here are key benefits that make these tools a must-have for sellers looking to scale smartly:

• Spotting profitable products: The Amazon marketplace is highly competitive, and careful research helps sellers find items with strong demand but less competition. Many sellers risk investing in products that move slowly and waste both time and money without using supported tools.
• Lowering competition risk: By studying competitors and market patterns, sellers can avoid niches that are already overcrowded. Choosing less saturated categories increases the chance of ranking higher in search results and closing more sales.
• Estimating profit margins: Product research also involves checking all costs, such as Amazon fees, shipping, and production. This ensures sellers know in advance whether an item can deliver consistent and worthwhile profits.
• Preventing inventory problems: Understanding sales volume and demand trends helps sellers keep stock levels balanced. This avoids expensive overstocking fees as well as the risk of running out of inventory.
• Supporting better decisions: Research based on real data, like sales numbers, keyword trends, and buyer behavior, reduces guesswork. With these insights, sellers can launch products with more confidence and a lower chance of failure.

>>> Read more: Amazon Product Research Guide: Find Your Next Bestseller

Best Free Amazon Product Research Tools

Megaficus has compiled a list of 10 free tools that provide essential insights and practical data to guide smart decisions below:

Google Trends

Google Trends is a free tool developed by Google that allows sellers to analyze search interest and trends over time. By entering product-related keywords, Amazon sellers can spot seasonal patterns, identify rising products, and validate whether customer demand is growing or declining.

Although it is not an Amazon-exclusive tool, Google Trends is widely used by FBA sellers to cross-check product demand before investing in inventory. Its data is especially useful when combined with Amazon-specific research tools, making it an excellent first step in product validation.

Main Features:

• Track keyword popularity over time (weekly, monthly, yearly).
• Compare search interest across different regions and categories.
• Identify seasonal demand spikes for better inventory planning.
• Discover related queries and emerging topics.

Other Uses:

• Validate long-term product sustainability.
• Test niche product ideas before launching.
• Monitor brand popularity or competitor search interest.

Pros:

• 100% free and accessible worldwide.
• Reliable data directly from Google search activity.
• Easy-to-use interface with flexible filtering options.
• Helps predict future demand cycles to avoid overstocking.

Cons:

• Does not provide Amazon-specific sales or revenue data.
• Limited product-level granularity compared to paid FBA tools.

Pricing: Free for all users.

Helium 10

Helium 10 is an all-in-one platform designed for Amazon sellers who want to research products, optimize listings, and manage their business more effectively. It provides a wide range of features that support every stage of selling, from finding product opportunities to tracking performance.

Main Features:

• Product Research: Black Box and X-ray help sellers discover profitable products by filtering options such as estimated sales and Best Sellers Rank.
• Keyword Tools: Cerebro and Magnet allow sellers to identify high-volume and relevant keywords to improve visibility.
• Listing Optimization: Listing Builder and Listing Analyzer use AI-driven insights to create effective titles, bullet points, and descriptions.
• Operations & Analytics: Tools for profit tracking, inventory management, and automatic alerts help streamline daily tasks.

Other Uses: Beyond product research, Helium 10 supports advertising campaign management, review requests, competitor tracking, and inventory forecasting, making it a complete business management solution.

Pros:

• Wide range of tools covering research, keywords, listings, ads, and operations.
• Accurate data estimates for better decision-making.
• Learning resources like tutorials, webinars, and responsive customer support.
• Free plan available with limited daily use of core tools.

Cons:

• The large number of tools can feel overwhelming for beginners.

Rating: 4.0/5 stars from 606 reviews on Chrome Web Store (September 2025).

Pricing:

• Free plan with restricted access.
• Paid plans start at $39/month (Starter), $99/month (Platinum), and $279/month (Diamond), with annual discounts available.

Jungle Scout

Jungle Scout is a powerful platform designed for Amazon sellers who want to find profitable products, analyze competitors, and uncover emerging niches. It offers detailed data on sales, revenue, reviews, and market trends, allowing sellers to make informed decisions with confidence.

In addition to product research, Jungle Scout provides tools for keyword optimization, inventory management, and listing creation. These features help sellers streamline their operations, increase visibility, and grow their Amazon business more efficiently.

Main Features

• Filter Amazon products to identify high-potential items based on sales, revenue, and competition.
• Track product performance over time, monitoring sales trends, pricing changes, and inventory levels.
• Provides keyword suggestions and search volume data, enabling sellers to optimize listings and improve discoverability.
• Find verified suppliers and compare pricing, ensuring reliable sourcing and quality products.
• Create professional Amazon listings with optimized titles, bullet points, and descriptions.
• Analyze business performance.

Other Uses:

• Managing inventory and tracking orders efficiently.
• Identifies seasonal trends and emerging niches, supporting strategic product launches.
• Offers educational resources, guides, and tutorials to improve Amazon selling skills and strategy.

Pros:

• Provides extensive historical and real-time sales data.
• Discover high-demand, low-competition products quickly.
• Includes a supplier database for easier sourcing.
• Supports keyword research and listing optimization.

Cons:

• Advanced features may require a learning curve to use effectively.

Rating: 3.8/5 stars from 6371 reviews on Chrome Web Store (September 2025).

Pricing: Jungle Scout starts at $49 per month for the basic plan, with higher-tier plans available for more advanced features.

AMZScout

AMZScout is a comprehensive Amazon product research tool designed to help sellers find profitable products, analyze competition, and track market trends. It provides insights into sales estimates, demand trends, and competition levels, making it easier for Amazon FBA sellers to make data-driven decisions.

Main Features:

• Analyze estimated sales, revenue, and demand for products on Amazon.
• Check competition and niche saturation for informed product selection.
• Use the Chrome Extension to evaluate product metrics directly on Amazon listings.
• Track historical trends to anticipate seasonal demand changes.
• Explore keywords and ASINs for effective market research.
  

Other Uses:

• Validate product ideas before committing to inventory.
• Monitor competitors and emerging trends in your niche.
• Optimize listing strategies based on data insights.

Pros:

• Provides Amazon-specific sales and revenue estimates.
• User-friendly interface with browser extension for quick access.
• Helps identify profitable products and avoid saturated markets.
• Supports strategic planning with historical trend analysis.

Cons:

• Full features require a paid subscription.
• Free version offers limited access to data and tools.
• Sales estimates may not be 100% accurate; best used for guidance.

Rating: 4.6/5 stars from 971 reviews on Chrome Web Store (September 2025).

Pricing:

• Free version with limited features.
• Paid plans start at around $29.99/month for full access.

CamelCamelCamel

CamelCamelCamel is a trusted price-tracking tool designed specifically for Amazon. It provides sellers with detailed historical data on product pricing, helping them understand past trends and make smarter decisions about when to list or source items.

This tool allows users to set up price drop alerts, so they are instantly notified when a product reaches their desired threshold. Additionally, its price history charts give a clear view of how items have fluctuated over time, making it easier to identify patterns in demand and seasonality.

Main Features:

• Price history charts for millions of Amazon products.
• Customizable price alerts via email or browser extension.
• Insights into sales rank history for product performance analysis.

Other Uses:

• Monitor competitors’ pricing strategies over time.
• Identify the best timing for promotions or bulk purchases.
• Support buyers who want to track price drops before purchasing.

Pros:

• Easy-to-use interface with clear visual data.
• Free access to powerful historical price tracking.
• Helps avoid overpriced inventory purchases.

Cons: Limited to pricing and sales rank data (no keyword research or product ideas).

Rating: 4.3/5 stars from 1000 reviews on Chrome Web Store (September 2025).

Pricing: 100% free to use.

Keepa

Keepa is a powerful Amazon price tracking tool that provides sellers with in-depth data on product performance. It shows detailed charts for price history, sales rank trends, and buy box statistics, helping sellers understand market shifts and make informed decisions.

This tool also includes a product database and product finder, which allow users to filter millions of items based on specific criteria such as price range, sales rank, and availability.

Main Features:

• Detailed price and sales rank tracking.
• Buy box tracking to monitor competition.
• Product database and product finder for advanced searches.
• Customizable alerts for price drops and stock changes.
  

Other Uses:

• Track competitors’ pricing and stock availability.
• Discover niche products with stable demand.
• Plan inventory purchases based on historical sales rank patterns.

Pros:

• Comprehensive product data beyond just pricing.
• Accurate historical insights for both price and sales rank.
• Strong product filtering options to refine research.

Cons:

• The interface may feel complex for beginners.

Rating: 4.7/5 stars from 5000 reviews on Chrome Web Store (September 2025).

Pricing: Free with limited features; paid plans start at $17/month for full access.

Glimpse

Glimpse is a free Chrome extension that enhances Google Trends by providing real search volume data, growth metrics, real-time alerts, and in-depth trend analysis. The tool allows you to track hundreds of keywords at once, get notified of major shifts, and forecast future performance using data on growth, seasonality, and related terms.

Main Features

• Real search volume data across 20+ years.
• Keyword tracking and custom alerts for spikes or declines.
• Growth metrics, seasonality insights, and one-year forecasts.
• Long-tail keyword suggestions and channel breakdowns.
• One-click data export to Google Sheets.

Other Uses

• Helps sellers spot early-stage product trends for Amazon or eCommerce.
• Supports SEO keyword research and long-form content creation.
• Provides cross-industry insights so businesses can adapt quickly to changing demand.

Pros

• Free to install and easy to integrate directly with Google Trends.
• Delivers richer, more accurate data than standard Google Trends.
• User-friendly dashboard for both beginners and advanced users.

Cons

• The free plan is limited to ~10 queries per month, and tutorial views may also count toward the quota.

Rating: 4.8/5 stars from 751 reviews on Chrome Web Store (September 2025).

Pricing:

• Free plan available with query limits.
• Paid plans start at $49/month with expanded features and higher usage limits.

SellerApp

SellerApp is an all-in-one platform that combines product research, keyword analysis, listing optimization, ad management, and business analytics into a single suite designed for Amazon sellers. It supports every stage of the selling process, allowing sellers to make data-driven decisions with confidence.

Main Features:

• Product Research and Intelligence: Helps you identify trending products, track demand, and spot profitable opportunities.
• Keyword Tools: Includes Keyword Explorer, Keyword Ranking Tracker, and Index Checker to uncover converting keywords and monitor their performance. 
• Listing Optimization: Offers AI-powered solutions to enhance titles, bullets, and descriptions to boost search visibility and conversions. 
• PPC & Ads Management: Enables creation, monitoring, and automation of Amazon ad campaigns to maximize ROI.
• Business Alerts & Analytics: Sends real-time alerts and provides in-depth reporting across inventory, campaigns, and listings.

Other Uses:

• The Chrome extension reveals product-level intelligence like Best Sellers Rank, estimated orders, reviews, ratings, and Buy Box status. 
• Sellers can use built-in profit calculators, review extraction tools, and opportunity scores to refine sourcing and pricing strategies.

Pros:

• Delivers a comprehensive toolkit covering research, SEO, PPC, automation, and analytics.
• Offers advanced sales forecasting and inventory insights that help manage stocking efficiently. 
• Freemium model allows access to core features without upfront cost. 

Cons: Full functionality requires a paid plan; the interface may seem complex to new sellers.

Rating: 4.6/5 stars from 257 reviews on Chrome Web Store (September 2025).

Pricing:

• Freemium plan available with basic features like product research, listing quality checks, and PPC insights.
• Pro Plan starts at $99/month, offering keyword tracking, insights, and listing analytics. 
• Some sources note self-serve Seller plans starting as low as $42/month, while managed services begin at $50/month.

Smart Scout

SmartScout is a data-driven platform designed to help Amazon sellers, brands, and agencies discover profitable products and understand market trends. It combines comprehensive Amazon marketplace data with intuitive tools, enabling sellers to make smarter decisions and plan for growth.

The platform also supports private label and wholesale sellers by providing insights into competitors, category performance, and market demand, which helps users identify high-potential opportunities and optimize their sales strategies.

Main Features:

• Real-time product and seller analytics across multiple Amazon categories.
• Traffic and sales estimation to gauge competitor performance.
• Profitability calculations including FBA fees, shipping, and production costs.
• Market trend analysis and category segmentation for targeted product research.
• Comprehensive competitor insights to inform pricing, promotions, and listing strategies.

Other Uses:

• Helps sellers discover private label and wholesale opportunities.
• Supports market research for niche selection and product launch planning.
• Provides actionable insights for optimizing listings, inventory management, and long-term growth.

Pros:

• Detailed marketplace data with a clean, intuitive interface.
• Supports both beginners and advanced sellers with actionable insights.

Cons:

• Higher pricing compared to some entry-level tools.
• Advanced features may require a learning curve for new users.

Rating: 4.5/5 stars from 11 reviews on Chrome Web Store (September 2025).
Pricing:

• Basic Plan: $59/month
• Essentials Plan: $97/month
• Business Plan: $187/month
• Enterprise Plan: Custom pricing available
• 7-day free trial offered.

Unicorn Smasher

Unicorn Smasher is a free Amazon product research tool developed by AMZTracker. It functions as a Chrome extension, providing sellers with essential data to identify profitable products directly within the Amazon marketplace interface.

Main Features:

• Provide estimated monthly sales and revenue based on data from Amazon listings.
• Display key product information, including price, reviews, ratings, and Best Seller Rank (BSR).
• Allow users to assess the number of sellers and competition level within a product niche.
• Export product data in CSV format for offline analysis.
• Real-time data while browsing Amazon to support quick decision-making.
• Additional features like On-Page Analyzer and Sales Tracker to analyze competitor listings and sales performance.

Other Uses:

• Identifying profitable niches and products to sell on Amazon.
• Analyzing competitors’ listings to find opportunities for optimization.
• Tracking sales performance of selected products over time.

Pros:

• Completely free to use.
• Easy-to-install Chrome extension.
• Provides essential product data without the need for a paid subscription.
• User-friendly interface suitable for beginners.

Cons:

• Data accuracy may vary; estimates are based on available data and may not be precise.
• Does not include niche opportunity scores or customer service features available in the Pro version.

Rating: 2.1/5 stars from 16 reviews on Chrome Web Store (September 2025).
Pricing:

• Free Version: No cost, provides basic product research features.
• Pro Version: $49.99 one-time fee; offers additional features such as opportunity scores, more accurate data, and enhanced user interface.

Which Amazon Product Research Tools Are Right For You?

Choosing the right Amazon product research tool depends on your specific needs and goals as a seller. Here’s a recommendation to help you decide which one suits your business best:

For beginners & tight budgets, we suggest you try: 

• Google Trends 
• AMZScout (Free Version)
• CamelCamelCamel
• Keepa
• Glimpse
• Unicorn Smasher

For long-term growth & scale, these versions are the most suitable: 

• Helium 10
• Jungle Scout
• SellerApp
• Smart Scout
• AMZScout (Paid Version)

FAQ about Amazon Product Research Tool