80+ Best-Selling Products on Amazon 2025: Top Picks & Trends

Wondering which products are dominating Amazon in 2025? Whether you’re looking for what’s popular or researching your next product to sell, here’s a quick look at best-selling products on Amazon and why they keep customers coming back.

In this article, we focus on the best-selling products from the most profitable categories on Amazon. As per Statista, the top profitable categories are highlighted in the table below:

Beauty & Personal Care

The Beauty & Personal Care category consistently performs well on Amazon, driven by high consumer demand. Shoppers are often interested in innovative and high-quality items that enhance both appearance and overall well-being.

Competition in this category is intense, with numerous brands vying for attention. Despite this, loyal customers tend to stick with trusted names, making brand reputation a key factor for success.

Recently, there has been a shift toward health-conscious and environmentally friendly products. Organic, cruelty-free, and sustainable beauty items are attracting increasing interest, reflecting changing consumer priorities.

Currently, the best sellers are:

1) Facial Toner Pads

2) Acne Pimple Patch

3) Body Lotion

4) Disposable Face Towel

5) Cotton Swabs

6) Makeup Remover Wipes

7) Makeup Removal Cotton Rounds

8) Acne Foaming Wash

Home & Kitchen

Home & Kitchen products remain among the most popular categories on Amazon, catering to practical and aesthetic needs. Shoppers often look for items that simplify daily routines, such as cookware, storage solutions, and multifunctional appliances.

Competition is moderate to high, as sellers offer similar essentials and lifestyle products. Unique designs, functionality, and efficiency are key ways to differentiate from other offerings.

Currently, the best sellers are:

9) Stainless Steel Water Bottle with Straw

10) Queen Size Sheet Set

11) Ant Killer Bait Stations

12) Basic Clothes Hangers

13) Picture Frame

14) Plastic Shower Liner Clear

15) Flying Insect Trap

16) Bed Pillows

Clothing, Shoes & Jewelry

The Clothing, Shoes & Jewelry category is highly competitive on Amazon, with shoppers constantly seeking trendy items that suit their personal style. Affordable pricing and quality expectations make this a challenging market.

Amazon offers a wide selection of clothing, shoes, and jewelry, attracting diverse tastes. Customer reviews and ratings are important for guiding purchasing decisions, while unique or personalized items help sellers stand out.

Print on Demand (POD) has become an important opportunity for independent sellers in this category. With POD, it is easier to offer customized t-shirts, hoodies, and accessories without holding inventory, allowing sellers to test designs and appeal to niche audiences.

Currently, the best sellers are:

17) Unisex Classic Clog

18) Men’s Boxer

19) Men’s Beefy-t T-Shirt

20) Men’s Crew T-Shirts

21) Nipple Covers

22) Shoe Protector Spray

23) Wireless Bra

24) Men’s Undershirts

25) Boys’ Short Sleeve Polo

26) Girls’ Ballet Shoes

27) Training Crew Socks

Arts, Crafts & Sewing

The Arts, Crafts & Sewing category has grown as more people explore creative hobbies and DIY projects for leisure or home décor. Social media platforms, such as Pinterest and Instagram, inspire buyers to try new crafts and seek the right supplies.

This category attracts a wide audience, including hobbyists, parents, and educators. Demand can also be influenced by seasonal trends and gift-giving occasions, creating opportunities for consistent sales.

Currently, the best sellers are:

28) Washable School Glue Sticks

29) Large Pencil Pouch

30) Liquid Chalk Markers

31) Large Storage Organizer for Stationery

32) White Cardstock

33) Heavy Duty Scissors

34) Acrylic Paint Pens Markers

35) Sketch Book

36) Natural Oil

Electronics

The Electronics category is dynamic and fast-paced, driven by constant technological advancements. Shoppers are always eager to explore the latest gadgets and devices to upgrade their lives, from audio devices and wearable technology to smart home products.

Competition is intense, with both big brands and private label products performing well. Consumers value innovation, convenience, and up-to-date features, making quality and uniqueness key factors for success.

Currently, the best sellers are:

37) Security Camera Subscription Plan

38) Apple AirTag

39) Apple AirPods Wireless Earbuds

40) Amazon Fire TV Stick

41) Streaming Stick

42) Wired On-Ear Headphones

43) Apple EarPods Headphones

44) Charging Station

Sports & Outdoors

The Sports & Outdoors category attracts active and health-conscious consumers seeking products for fitness, recreation, or outdoor adventures. Seasonal peaks often occur during spring, summer, and holidays, when people focus on activities and gift purchases.

Competition in this category can be fierce, with trends evolving rapidly. Products that offer a balance of quality, practicality, and eye-catching design tend to capture more attention.

This category is attractive to sellers due to its high profit margins and relatively steady demand throughout the year. As more people embrace active lifestyles and explore outdoor hobbies, sales remain consistent and promising.

Currently, the best sellers are:

45) Dumbbell Hand Weights

46) Weighted Vest

47) Ice Packs

48) Golf Balls

49) Flip Straw Tumbler with Handle

50) Resistance Loop Exercise Bands

51) High Density Foam

52) Exercise Yoga Mat

53) Pepper Spray

54) Men’s Outdoor Long Sleeve Shirt

Health & Household

The Health & Household category attracts consumers who prioritize wellness and everyday necessities. Shoppers are willing to invest in vitamins, supplements, and personal care products that support their health and comfort.

Products in this category are mostly necessities, generating steady demand and repeat purchases. Therefore, the market is moderately competitive. While keeping up with trends or popular products can give sellers an edge, focusing on quality, consistency, and trusted brands often leads to long-term success.

Currently, the best sellers are:

55) Paper Towels

56) Alkaline High-Performance Batteries

57) Toilet Paper

58) Stain Treater Spray

59) Amazon Basics Everyday Paper Plates

60) Electrolyte Powder Drink Mix

Babycare

The Baby Care category is driven by steady demand from parents seeking safe, practical, and high-quality products. Items include clothing, toys, and essential health supplies, all catering to the needs of newborns and young children.

Sales in this category are often driven by repeat purchases, as babies quickly outgrow items. At the same time, parents’ preference for trusted, convenient, and dependable products keeps demand strong throughout the year.

Currently, the best sellers are:

61) Baby Diapers

62) Multi-Use Baby Wipes

63) Pampers Training Pants

64) 2-in-1 Cleansing Shampoo + Body Wash

65) No-Touch Thermometer

Toys & Games

The Toys & Games category remains a strong performer on Amazon, with consistent demand for engaging, educational, and entertaining products. Interest typically rises during holidays, though popular and creative toys maintain consistent sales throughout the year.

Educational sets, plush toys, and items tied to movies or TV shows often capture attention, while safety and eco-friendliness remain important considerations. Unique or niche products that appeal to specific age groups or interests can stand out even in this competitive market.

Currently, the best sellers are:

66) Colored Pencils

67) Modeling Compound

68) Pokemon Box

69) Washable Markers

70) Latex Balloons

71) Playing Cards

72) Crayons

Grocery & Gourmet Food

The Grocery & Gourmet Food category attracts shoppers looking for everyday necessities, from organic foods and snacks to beverages, spices, and condiments. Convenience plays a major role, as Amazon allows consumers to purchase essential items without visiting physical stores.

Products in this category enjoy steady demand, as groceries are regularly replenished in households. Items that combine quality, freshness, and affordability often outperform others. Seasonal items and trending specialty foods can also drive temporary spikes in demand.

Currently, the best sellers are:

73) Energy Drink

74) Coffee Capsules

75) Protein Shake

76) Flavored Water

77) Crackers

78) Chewing Gum

79) Snack Bag

Cellphones & Accessories

The Cellphones & Accessories category is a popular one, fueled by frequent product launches and strong consumer reliance on mobile devices. Phones and accessories are essential for communication, entertainment, and work, driving steady demand.

Amazon offers a wide selection of brands and innovative products, including international options that are not always available locally. Competition is strong, and items that combine quality, reliability and the latest features tend to perform best in this fast-paced category.

Currently, the best sellers are:

80) Screen Protector

81) Phone Case

82) Watch Case

83) Stylus Pen

84) Fast Charger Block

How to find the Best-selling products on Amazon?

With millions of products on Amazon, it’s not always easy to spot what’s trending or understand why. Here are some practical ways to identify the top-performing items:

Explore the Amazon Bestsellers Page

Checking Amazon’s Best Sellers page is one of the simplest ways to spot top-performing products. You can browse by main categories and then narrow your search using subcategories on the left-hand menu.

It is worth noting that a product’s Best Sellers Rank (BSR) is based on sales and doesn’t reflect its quality or customer satisfaction.

Use the Amazon Product Opportunity Explorer

The Product Opportunity Explorer is a free tool for sellers to discover new product ideas based on real-time data about shopping trends, competition, and potential profitability, available to sellers with a Professional account in the US, Europe, and Japan.

Utilize Third-Party Tools and Software

Free keyword tools like Google Keyword Planner, Google Trends, or Keywordtool.io can help you identify popular items and optimize listings to reach the right audience. And professional software like Helium10, Jungle Scout, or AMZScout offers comprehensive solutions for Amazon sellers by providing detailed data on sales, competition, and product potential.

Analyze Customer Reviews

Reading customer reviews offers insights into product quality, strengths, and weaknesses. Positive feedback indicates high demand, while negative comments highlight areas for improvement.

Understanding what buyers value helps refine product selection and increase sales potential.

Check other E-commerce Platforms

Trending products often cross over from one marketplace to another. Exploring sites like Alibaba, AliExpress, and eBay can reveal popular items and sourcing opportunities.

You can look for sections like “What’s Trending Now” or “Popular Categories” to see what’s currently in demand.

Monitor Social Media Trends

Social media platforms are a free, effective way to spot trending products. Sites like TikTok, Twitter (X), and Instagram quickly highlight what’s popular among users. For example, on TikTok, you can search hashtags like #tiktokmademebuyit to find viral products.

Follow Successful Sellers

By analyzing top-performing Amazon sellers’ entire product catalog, you can identify their winning items and learn from their strategies. Instead of simply copying them, you can find a similar product and improve it based on customer reviews.

Frequently Asked Questions (FAQ) about Best-selling Products on Amazon