As a fast-growing manufacturer based in Vietnam, Kunjek had already built an exceptional reputation in B2B exports, supplying high-quality metal...
1320%
Revenue Increase
Revenue increase by 1320% in 2025 just in 6 months
187
Days with Megaficus
Onboard on October 2024
As a fast-growing manufacturer based in Vietnam, Kunjek had already built an exceptional reputation in B2B exports, supplying high-quality metal and mechanical products worldwide, including pet enclosures, home improvement tools, and outdoor gear.
In October 2024, Kunjek made a strategic leap by launching Homestead, their direct-to-consumer (DTC) brand on Amazon. Their mission was clear: bring durable, functional, and affordable made-in-Vietnam products directly to American homes.
But shifting from a manufacturing mindset to building a successful consumer-facing brand in one of the world’s largest eCommerce markets meant tackling significant challenges.
Challenges that Kunjek – Homestead has faced
As Kunjek expanded internationally, their primary goal was to deliver an exceptional consumer experience at every Amazon touchpoint. They faced four core challenges:
1. Enhancing Consumer Experience
Kunjek knew that, to thrive on Amazon, optimizing listings and reinforcing brand trust through clear communication was critical. Each listing needed to demonstrate value clearly, converting curious browsers into confident buyers.
2. Effective Brand Differentiation
Kunjek’s products offered clear functional advantages. Yet in highly competitive Amazon categories, highlighting these advantages effectively and consistently was essential for building meaningful brand equity and consumer loyalty.
3. Market Expansion & Product Positioning
Transitioning from B2B exports to Amazon’s DTC model unlocked enormous potential. However, accurately identifying product-market fit and strategically positioning products within Amazon’s vast ecosystem was pivotal for success.
4. Smart Media Investment
With competition intensifying and rising CPCs, Kunjek needed a smarter approach to Amazon advertising—one that could deliver visibility, protect margins, and defend key branded terms without overspending.
Megaficus's approach
At Megaficus, we started by diving deep into Kunjek’s target market, examining buyer behaviors, market size, and uncovering hidden opportunities. This research laid the groundwork for a comprehensive, four-pillar strategy:
Creative Direction & Listing Optimization
We developed a detailed American consumer persona, ensuring that each product listing clearly addressed real-life pain points. Our team crafted engaging, solution-driven listings featuring impactful infographics, enhanced A+ Content, authentic brand stories, compelling product videos, and an immersive Amazon Brand Store—turning uncertainty into buyer confidence.
Positioning Strategy
Rather than limiting Homestead products to narrow, niche categories, we boldly repositioned key offerings into broader, high-traffic Amazon categories aligned with American consumer search behavior. This strategic shift immediately boosted visibility and relevancy.
Conversion Rate Optimization (CRO)
After initially optimizing listings, we further enhanced conversion rates through targeted A/B testing. Surprisingly, we found shorter, focused product titles performed significantly better. Additionally, we leveraged weekly Lightning Deals, driving impressive conversion spikes during high-traffic sessions.
Performance Marketing (PPC)
To protect profit margins and ensure efficient ad spend, we prioritized cost-effective Amazon ad formats such as Sponsored Brands videos and long-tail branded keywords. We also executed an aggressive conquesting strategy, capturing competitor brand terms and product pages, successfully gaining market share while defending Kunjek’s own listings. This process became our repeatable blueprint for successful product launches.
The final results
Within just three months, Kunjek’s Homestead brand experienced remarkable improvements in both visibility and conversions:
Key Homestead products climbed into the Top 10 rankings within their new Amazon categories in the U.S.
Their product catalog expanded rapidly, reaching over 100 active ASINs across more than 10 distinct categories, effectively doubling their presence.
These efforts translated into an accelerated channel-wide growth, ultimately resulting in a 2x revenue increase on Amazon since the launch.
Most impressively, Kunjek—a company traditionally focused solely on manufacturing—had successfully established itself as a trusted, recognizable consumer-facing brand in the competitive American Amazon market.
