Srripo

300%

Revenue Increase

With MegaFicus, Srripo reached $450K sales in under 300 days on Amazon, achieving 3x ROAS.

281

Days with Megaficus

Onboarded in November 2024

Established in recent years, Srripo is rapidly emerging as a trusted Amazon-native personal care brand. With a focus on hair masks, biotin shampoos, facial scrubs, and supporting skincare, it appeals to customers seeking salon-quality results at home.

Challenges that Srripo has faced

Despite offering high-quality formulations, Srripo faced critical hurdles as a young Amazon-native brand:

Building brand credibility in a saturated Amazon beauty space: Srripo needed to differentiate itself among thousands of skincare/haircare brands, many from established players or private-label sellers.
Educating buyers on salon-grade formulations: Products like the collagen hair mask contain 8 hydrolyzed proteins and nourishing natural oils—a difference customers must clearly understand.
Scaling product reach while maintaining quality: As Amazon reviews are vital, Srripo needed effective listing optimization, PPC campaigns, and early review collection to build social proof quickly.

Megaficus's approach

To establish trust and accelerate growth, with Megaficus’ help, Srripo implemented a structured Amazon strategy:

1. Highlighting hero products with enhanced listings

For example, the Salon Quality Hair Mask features detailed bullet points about ingredients (keratin, macadamia, avocado, Moroccan oils) and usage instructions, emphasizing its weightless hydration and suitability for all hair types.

2. Leveraging seasonal promotions and bundles

The Biotin Shampoo & Conditioner Set was featured in Woot deals, offering value while addressing scalp care and volumizing—a dual-product launch that encouraged trial and repeat purchase.

3. Promoting through “Amazon’s Choice” and deal tags

Products like the Vitamin C + Turmeric facial scrub earned Amazon’s Choice badges and appeared in flash deal promotions, boosting visibility and trust.

4. Ensuring review quality and brand legitimacy

High average ratings (4.6–4.8 ☆) across hero SKUs, backed by Fakespot verification, helped build authenticity and reduce buyer hesitation.

The final results

Srripo’s efforts paid off, rapidly transforming it from a new entrant to a competitive Amazon beauty brand:

Top rankings in hair mask & facial scrub categories: Hero items consistently appear in top 5–10 search results for “hair mask” or “face scrub,” supported by SEO-optimized content and strong review volume.

Flash sale success & promotional equity: Woot/Sales events resulted in fast sell-outs and high basket sizes, especially for bundled sets like the biotin duo.

Rapid catalog growth: With 6 core SKUs, including masks, scrubs, shampoos, and oils, Srripo is broadening lines while keeping focus on quality-led expansion.

High customer trust signals: Products like Jamaican Black Castor Oil boast 4.6+ ratings across hundreds of reviews, reinforcing brand promise.

Key Metrics

Launch Date: November 2024
GMS: $450K USD
ROAS: 3.0x

Looking Forward

Srripo’s strong entry into Amazon’s beauty category proves the demand for accessible, salon-quality care. Looking ahead, the brand plans to:

Scale its presence in new Amazon marketplaces beyond the US.
Continue educating customers on advanced formulations through A+ Content and video.
Expand the catalog into adjacent categories like serums and leave-in treatments.
Strengthen loyalty by building on review-driven trust signals and consistent premium positioning.

With these next steps, Srripo is on track to become a globally recognized Amazon-native beauty brand.